It only takes 3 seconds for a potential customer to decide to pass your shop or to go and buy something. So how do you help them to decide? Your shop window is your introduction to your customers and a professional, eye-catching display can make the difference between a customer and a passer-by. It's not just a matter of what you have in your window, but how it's displayed - is it fun, sombre, professional, affluent?
Many studies into retail have proven that appearance does count - even with regular customers - as long as you can maintain excitement and interest in what it is you are aiming to sell. Tantiffy have experienced the effect that a good window or product display can have on potential customers while working for both major and smaller retail outlets as visual merchandisers. By regularly changing and updating a display we are feeding the public's interest, and keeping it alive, fresh and exciting. Generally we do this by keeping to a theme, such as the time of year i.e. Easter/Spring, Winter/Christmas and so on.
Once we have reached agreement on a theme, Tantiffy can get to work on your display. With proper use of lighting and various props found or created specifically for the display, we can create a display that helps to convince the shopper that now is a good time to buy.
As well as visual merchandising and window display, other work projects include 'theming' and decorating for the entertainment sector.
Theme night decorating for pub and nightclubs has the same core goals as window display - good use of props and lighting to create a mood or an atmosphere which holds the same interest and excitement for the customer - enticing them into further purchase. Obviously, theme night decor work is different too - in a sense it is carried our on a much larger scale, but the core principles are there. Good advertisement, promotion and a good impression.
Displays in this area must be practical and safe as well as visually exciting. Safety must be adhered to at all times, more so than in a window display where the public is less likely to get his hands on certain props or goods and cause themselves harm.